Benefit
Impact contributes 60% and evidence contributes 40% of the benefit rating.
Free planning tool
SEO Opportunity Scorecard
Rank competing SEO initiatives with visible assumptions. Compare expected impact and supporting evidence against effort, dependencies, and downside risk.
Prioritize with a consistent method
Which initiative deserves attention first?
Rate every factor from 1 to 5. The score updates immediately and stays in this browser so you can return to the draft later.
Transparent calculation
The formula rewards benefit and practical feasibility
This is a comparison aid, not a forecast or guarantee. Use the same evidence standard across initiatives, then revisit ratings as new information becomes available.
Feasibility
Lower effort, fewer dependencies, and lower risk create a stronger feasibility rating.
Shared scale
Every input uses the same five-point scale, while the final score is normalized to 100.
A useful scoring habit
Open the 90-Day Planning GuideWrite down why each rating is justified
A number without evidence can hide optimism. Link the initiative to an observed problem, affected pages or queries, expected outcome, owner, dependencies, and validation method before committing resources.