Use the tools yourself
Audit a page, understand its findings, and choose what to work on next. Eligible plans add a saved Action Plan, connected evidence, and supported verification checks.
Explore tools and plans →Evidence-led SEO · Tools and expert help
Know what’s holding your website back - and what to fix next.
Evidence-led SEO audits, practical strategies, and clear action plans for growing businesses.
- Understand the evidence
- Choose a useful action
- Check what changed
A direction, not just a checklist
What is an SEO Plan?
A practical roadmap connects what your website needs with what your business wants to achieve.
Start with evidence, choose priorities, turn them into actions, and check the changes. Keep the plan focused on useful work rather than a score alone.
Explore the SEO processFROM FINDING TO FOLLOW-THROUGH
One page. One clear next step.
example.com/bicycle-repairs/ DEMO
PAGE TITLETitle detected
Bicycle repairs | Example WorkshopVerify the specific change
Example recheck: the title is now present. Rankings are not assessed.
Illustration only. Changes are made on your website. Action Plan and supported verification checks depend on your plan.
View a larger preview ↗
Inside your account
Your SEO work, in one place.
Choose your website, find your next useful step, and keep your reports within reach.
- A clear overview of your selected website
- Audit reports and practical next steps
- Action Plan and connected evidence on eligible plans
Actual dashboard, shown with a demo account. No customer data or invented performance results. Features depend on your plan.
Try the interactive sample report →A practical workflow
One useful improvement at a time
Move from a question about your website to a documented decision.
Choose a page
Start with a public page that matters to your business.
Run an audit
Review the observable technical and on-page signals.
Review a finding
Understand the evidence and whether a change is appropriate.
Save an action
Keep a record in your own workflow or an eligible Action Plan.
Verify the change
Compare supported checks; review other changes manually.
Synthetic example - not a live test
One fix. Visible evidence.
example.com/bicycle-repairs/
Page title missing
<!-- No title element found -->The example HTML contains no title element.
After: a descriptive title is present
<title>Bicycle repairs | Example Workshop</title>The example title is now present. Review its wording as well as its presence.
Prewritten teaching evidence. This does not establish indexing, rankings or traffic gains.
Find your starting point
Where should I start?
01My pages are not appearing in Google
02I want to know what needs fixing
03I have findings but need priorities
Your suggested next step
Open Indexability CheckerTwo ways to work with SEOPlan
Your tools. Your pace. Help when you need it.
Choose a self-service workflow or discuss a focused SEO engagement.
Discuss your website and priorities
Request a review or tailored SEO strategy. We’ll discuss your goals, the scope of work, and the next step before an engagement is agreed.
Discuss your SEO needs →Focused SEO support
Make progress where it matters
Explore the work behind a clearer, more discoverable website.
SEO Strategy & Planning
Turn commercial goals, audience demand, and search data into a focused roadmap your team can execute.
What you receive
- Market and competitor opportunity analysis
- Keyword universe mapped to search intent
- Impact-versus-effort prioritization
Illustrative scope. Exact deliverables are agreed for your engagement.
Explore the scope and examples →Technical SEO
Remove crawling, indexing, rendering, and performance barriers that prevent strong pages from reaching their potential.
What you receive
- Crawl and indexability audit
- Canonical, redirect, and status-code review
- JavaScript rendering diagnostics
Illustrative scope. Exact deliverables are agreed for your engagement.
Explore the scope and examples →Content Strategy
Create useful, differentiated content around the questions and decisions that matter to your prospective customers.
What you receive
- Topic and audience research
- Content gap and decay analysis
- Editorial roadmap and briefs
Illustrative scope. Exact deliverables are agreed for your engagement.
Explore the scope and examples →Authority Building
Earn relevant mentions and links through assets, expertise, and outreach that genuinely deserve attention.
What you receive
- Link and mention profile review
- Digital PR opportunity research
- Linkable asset concepts
Illustrative scope. Exact deliverables are agreed for your engagement.
Explore the scope and examples →SEO Reporting
Connect rankings and traffic to decisions, pipeline, and revenue through reporting people can actually use.
What you receive
- KPI and attribution framework
- Search Console and analytics dashboards
- Executive and delivery views
Illustrative scope. Exact deliverables are agreed for your engagement.
Explore the scope and examples →Local SEO
Improve visibility for location-based searches and turn nearby demand into calls, visits, and qualified enquiries.
What you receive
- Local visibility and competitor audit
- Google Business Profile optimization
- Location-page strategy
Illustrative scope. Exact deliverables are agreed for your engagement.
Explore the scope and examples →Example strategies · Not client results
Different businesses, different priorities
Illustrative approaches - not completed client engagements or performance claims.
Ecommerce: make useful categories discoverable
Review crawling and canonical signals, strengthen category content, and connect buying guides to relevant products.
Explore technical SEO →SaaS: answer high-intent questions
Map use cases and comparison searches to helpful pages, then connect content decisions to measurable enquiries.
Explore content strategy →Evidence before promises
See how we reach a recommendation
SEOPlan separates observed facts, suggested actions, and checks that still need human review. A page score is a guide to selected checks - not a promise of rankings, traffic, or revenue.
Connected Google evidence and paid analysis tools can add context. We label missing evidence and limitations rather than treating every recommendation as certain.
Read the audit methodology →Inspect the work, not a growth claim
- Interactive sample reportExplore a synthetic finding and comparison.
- Practical fix guidesSteps, exceptions, and ways to check your work.
- About SEOPlanLearn about the approach behind the service.
Explore an assumption
What could more qualified traffic mean?
This calculator models a hypothetical 50% traffic increase, not an expected SEO result. It holds conversion rate and value constant and excludes costs, margins, timing, and seasonality.
Hypothetical 50% traffic lift
Illustrative additional revenue
$156,250Projected traffic: 75,000 monthly visits
Scenario, not a forecast. USD illustration; use same-period conversion value, not lifetime value. Excludes costs and margins; conversion rate and value stay constant.Practical insights
Useful SEO decisions start with understanding
Google Indexing Exclusions: What to Fix and What to Leave Alone
Not every excluded URL needs fixing. Learn how to inspect important pages, distinguish intentional exclusions from mistakes, and validate changes without chasing a perfect indexing count.
Read the guide →Google Search Console and Analytics: Read Your SEO Data Together
Connect the right properties, understand clicks versus sessions, and use search visibility and on-site activity together without mistaking missing data for zero.
Read the guide →SEO Market Opportunity: Find Keywords Worth Investigating
Understand website evidence, topic research, and missing market data - then turn a relevant keyword into a page-level decision instead of chasing volume alone.
Read the guide →
Before you start
A few straightforward answers
Is SEOPlan a tool or an SEO service?
Both. You can use the self-service audit and planning tools, or contact us to discuss an SEO review or strategy engagement. Service scope is agreed separately.
What can I try without a paid plan?
Explore the interactive sample report, free audit entry point, public tools, and practical guides. Account requirements and allowances are shown in the relevant tool or plan.
Do I need to connect Google?
Not to explore the sample or check a public page. Connecting a supported Google property provides additional Search Console or Analytics evidence for eligible account features.
Will an audit guarantee better rankings?
No. An audit identifies selected signals and possible improvements. Search visibility depends on many factors, and neither a score nor a completed fix guarantees indexing or rankings.
Start with one clear next step
Let’s find your website’s next useful improvement.
Try an audit, or tell us where you need help.