The challenge
The site ranked for broad educational terms but offered few pages for evaluators comparing solutions or trying to solve specific workflow problems.
The approach
- Mapped use cases and pain points to high-intent searches
- Created solution, integration, and comparison page frameworks
- Improved demo paths and attribution
- Refreshed older articles and connected them to product journeys
Illustrative outcomes
- 210% growth in attributed organic leads across the measured period
- More non-brand entries to product-led pages
- Clearer reporting from query themes to pipeline